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| Posted: 01 Mar 2010 09:05 AM PST  Living up to its tagline – Har pal banaye, ek naya rishta, Zee TV has successfully woven strong new threads of love and friendship with its viewers in the past year. Characters like Archana, Laali, Simmi and even the young talented dancers on Lux Dance India Dance have become part of families in India and abroad.Taking these sacred ties ahead, Zee TV has come up with Zee Rishtey Awards 2010 – Desh ko Bandtha Rishton Se..., a platform where we not only celebrate the year gone by but also acknowledge our viewers' active participation and love that made it possible for us to be able to deliver such great shows. Zee Rishtey Awards 2010 will felicitate the various new relationships that characters have established with the viewers and award those who have been the most popular in playing their role. Each of theZee TV shows brings in a unique flavor from different regions of the country. Zee Rishtey Awards 2010 aims to bring these diverse flavors together on one stage in form of an ultimate celebration. The final celebration would see all Zee TV stars coming together at a gala event in Mumbai and giving their best performances on the stage. Right before this, viewers also get a golden opportunity to meet their favorite stars and witness their off-screen life. This viewer-interaction, with their favorite stars would be telecast on Zee TV throughout the week that will lead to the Awards night. 
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