Saturday, October 2, 2010

Cell Bharat

Cell Bharat

Local Brands Eating in Nokia’s Market

Posted: 02 Oct 2010 06:02 AM PDT

Five years before, Nokia was one brand that was the only brand but a lot of companies have forayed into the mobile phone space knowing that cost is one factor that will attract significant market. Spice, Micromax and G five are among some of them.

Low price or low cost means to have as much as features as possible in phones which cost very low. These companies have gotten market shares of about 33.2 percent in the Indian market. Nokia's revenue has gotten reduced to Rs. 14,100 crore after being Rs. 16,567 in the year 2008-09 according to the Indian Telecom Survey.

Blackberries, Smart Phones, iPhones, Touch Screens, Cloud Computing and Internet on Mobile Phones, Nokia has lost significantly to the other brands. Not to mention, the cheaper phones also could be held responsible. Spice and Micromax have been giving tough competition to Nokia through their features and price.

The latest addition to eat into Nokia's market share is the Dual SIM phones and multi-SIM phones with a market share of 38.5 percent. These Indian players are expected to increase their exports as well. To keep the market intact, Nokia may need to come up with an effective pricing strategy offering additional features at the same time.

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Posted by Suresh at 7:27 AM

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